Google Buys Radio Ad Firm; AdWords Headed To Radio Distribution
Google is paying up to $1.1 billion to aquire dMarc Broadcasting, who creates ads for radio stations.
Tim Armstrong, Google VP of advertising sales says, "Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media," said Tim Armstrong, vice president of Advertising Sales, Google. "We anticipate that this acquisition will bring new ad dollars and accountability to radio by combining Google's expansive network of advertisers with dMarc's talented team and innovative radio advertising technology. We look forward to working together to continue to grow and improve the ecosystem of the radio industry."
Read the news release here.
Google is paying up to $1.1 billion to aquire dMarc Broadcasting, who creates ads for radio stations.
Tim Armstrong, Google VP of advertising sales says, "Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media," said Tim Armstrong, vice president of Advertising Sales, Google. "We anticipate that this acquisition will bring new ad dollars and accountability to radio by combining Google's expansive network of advertisers with dMarc's talented team and innovative radio advertising technology. We look forward to working together to continue to grow and improve the ecosystem of the radio industry."
Read the news release here.
posted by Jeff Hinds | 11:28 AM
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